Our core purpose is the single statement
that defines why our company exists:
Our core values are deeply ingrained principles that guide all of our company's actions, and serve as our cultural cornerstones.
Culture happens. If we don’t form it for our betterment, it will coast to the negative. We choose to control and shape our company culture so we can help each other be our best selves.
Our core values help us to align how we view ourselves, how we approach customer interactions, and how we behave as individuals and as a company.
In order to deliver a unified, positive experience for our customers and co-workers, we must define who we are, and how we interact with each other and our customers.
We remind ourselves regularly that we each have the power to change the experience of our customers and co-workers for the better, every single day.
When we set out to define Swoogo’s values, we were determined to not simply create a list of values. Many corporate value lists are dry, uninspired, and essentially, without impact. At Swoogo we value action. We center our values around actions, and we celebrate our teammates and ourselves.
The values and mission of Swoogo are aspirations that drive us, that we gaze up at for orientation, inspiration, and direction: They are stars.
Each team’s culture looks a little different and is the result of individual stories. Our constellations help us tell those stories.
Our team constellations are made of three things:
What are the things we value that we use to help steer our decisions?
What is a shape or symbol that embodies the collective values we share as a team?
What story does this tell about us as a team?
