Event Personalization: 5 Ways How Swoogo Can Help
Netflix and Amazon are raising the bar when it comes to personalized marketing.
"Jeff, You Might Also Like..." suggestions and hyper-targeted email marketing campaigns are increasing the brand experience for everyone. And your event attendees are expecting nothing less when they encounter your brand at your event.
"Okay...I get this!" Everyone is talking about event personalization. Tell me more on how to actually do it...!
In our recent article on why personalized event marketing will get you more attendees we just covered some of the basics. Today, we'll show you how to actually do it, so read on:
1) USE PERSONALIZED FIELDS (AKA MERGE FIELDS) IN YOUR EMAIL
Merge fields are special tags used in your emails that will be replaced with appropriate content, e.g. personalized fields such as name, location etc.
Write an email once and the personalize it for each customer. Mention their name, location or add a personalized message from a sponsor.
You don't have to sound like a robot or be fake or phoney, just add that extra touch in your communication and make it personal. That's what personalization is all about.
2) PERSONALIZE TEXT ON YOUR EVENT WEBSITE
Don't stop with emails!
You can even use merge fields to personalize your event website. If you're sending out invitations from Swoogo, use the "Accept (via homepage)" merge field in your email and you'll have the ability to use merge fields on your website as well to continue personalized messaging!
Why not have the Register Now button call them out by name, or show them images of the hotel your attendee are staying at or speakers that are relevant to their job title? You can go crazy here.
With Swoogo, nearly every piece of information and content can have a visibility condition applied, so get creative!
3) USE DIRECT LINKS FOR DIFFERENT REGISTRATION TYPES
You can use direct links to registration types to not only save time for your potential delegates, but also to help you restricting what content registrants can see.
Even if you're not sending out invitations from within Swoogo, using direct links allows you to preset the registration type as soon as they click on it.
"So what?" you might ask. Let's say you want to assign a track to a certain attendee type, you can now streamline your event website's content to only show that particular track. Or, maybe, you want to only show premium accommodation options to VIPs, direct links can help you with that.
With conditions set on the registration type and using a direct link, you can hide and show just about everything, from entire pages to custom pop-ups. Clever, ay?
4) USE YOUR REGISTRANTS' PREFERRED LANGUAGE
One of the most easiest way for you to personalize your event is to pay attention to your site visitors' preferred language.
In Swoogo, you can select multiple languages that you want to enable for your event. Swoogo will automatically detect the registrant's preferred language from their device settings and if this is not available, you can determine the standard language to use.
Equally, if you want to give your attendees full control over their language selection, you can do that as well. Currently, the platform supports 18 custom languages with additional ones being added on a regular basis.
5) PERSONALIZE THE REGISTRATION PROCESS
The registration process provides some awesome opportunities to add specific content for your registrants.
Think about adding text merge fields and text that welcomes your registrant by name, e.g. “Continue your registration below, Carsten!”, or add a slideshow mentioning features of the event location.
Of course, you can always provide an alternative message if there is no merge field available or if it's empty.
You could even decide to add a personalized video messages by registration type during registration! Yes, some of our clients have actually done that. Think of all the different options you have to really make an impact on your registrants.
Here at Swoogo, event personalization is one of our key focus points and we'll continue to develop features that help you create amazing experiences for your customers & attendees and create event programs that are awesome. Why? Because, event personalization on scale is here to stay and technology allows us to become more sophisticated marketers.
Like what you see and want to learn more about Swoogo's Event Management Software?