Top 13 Event Marketing Threads to Follow on Quora
Quora is a great place for event professionals to hang out.
The social network helps you find answers to all things event marketing, event planning & event management in general. You can ask questions and people answer. Super simple! You can also use Quora to build out your personal brand. Yes, you can even generate new leads for your (events) business.
The downside? It takes some time to find the best questions on Quora you can contribute to. That's where this blog post can become handy. Why?
Because we've curated the Top 13 Event Marketing Tips from Quora Experts for you, so you don't have to wade through Quora yourself.
SO WHAT CAN YOU DO WITH THIS POST (BESIDES READING AND SHARING IT)?
Check the Quora topic by clicking on each headline below.
(This will bring you straight to the thread in Quora)
Follow the Top Contributor on each question to get a notification when she/he posts on Quora.
Contribute yourself. Create a free Quora profile and chime in to share your expertise.
(Psst...we give you some tips on how you can stand out in each post)
Share the link to your contribution in our comments section below.
Don't have the time for all this? Skip to the end. We have two not-so-serious questions & answers from Quora, which we hope will make you smile.
LEARN, LURK OR ENJOY!
QUORA QUESTION #1: WHAT ARE 3 PROBLEMS THAT YOU ALWAYS FACE WHEN YOU ORGANIZE AN EVENT?
Not having enough time to plan an event or not enough budget are common event planner's challenges. What to do if a speaker cancels an event? How to work on a limited budget and still prove the Return-on-Investment for an event? How to get more attendees to where they belong, in their seats? Event planning and event marketing is not a job for the faint-hearted. So many variables and so many unknowns. We've all been there & we've all ran events.
If you feel the same about event planning, this thread is for you.
Follow the Top Contributor: Zoe Tang, Contributor at Event Bank.
How you can best chime in? Share some of the problems you're facing when organizing an event. Is there anything that's not on the list? Currently, there are 20 answers, so still some room for you to contribute and share your story.
QUORA QUESTION #2: WHAT IS THE TYPICAL CONVERSION RATE FOR EVENTS OF FACEBOOK?
There are not very many case studies on how Facebook events convert (at least for those RSVP'ing on your event). However, you can still find a couple of great bits and pieces of advice from the experts in event marketing, for example, tagging your link to purchase with Google Analytics parameters can help you track the success.
How you can best chime in? How many attendees do you convert via Facebook Events? Do you have any case studies, examples, numbers, real figures? There is a lot of uncertainty in the community, so if you have any real insights to share, the readers will appreciate your contribution and you will stand out from the crowd.
QUORA QUESTION #3: WHAT ARE THE BEST EVENT MARKETING TACTICS?
We all know, there are no short cuts when it comes to marketing your event. The good news is, there are more tools, techniques, processes, playbooks and human skills available to you than ever before.
The common opinion here, email is still among the top performing channels for getting the best Return-on-Investment on your marketing dollar. Do you think the same?
How you can best chime in? Share in detail what channels work best for you? What's a secret tactic that you want to share with the #eventprof community. What digital tools do you use to increase event performance?
QUORA QUESTION #4: ARE THERE EXAMPLES OF B2B COMPANIES USING SOCIAL MEDIA TO PROMOTE EVENTS?
We all know Salesforce' Dreamforce event. Here at Swoogo, we get in touch with many B2B companies on a day-to-day basis. There are amazing examples out there how some of these brands use social media to promote their events.
A couple of great brands mentioned:
IQPC or FT Conferences and how they're using Twitter to promote their conferences.
IMEX and how they're using LinkedIn groups.
SaaStr using Swoogo's event website builder for their 2018 conference
Follow the Top Contributor: Parth Mukherjee, Head of Marketing at JiffleNow
How you can best chime in? Do you have any examples of great event websites, online communities or usage of social media? Maybe you've worked with an event agency and you want to highlight a great campaign? You can really stand out if you can explain some of your use cases/examples in greater detail. The issue with this thread, it's lacking some depth. So there is your opportunity.
QUORA QUESTION #5: WHAT ARE THE TOP 5 TIPS FOR GETTING INTO THE EVENT MARKETING INDUSTRY?
We live in tough times with lots of uncertainty. Events, however, are here to stay forever and a lot of people are wondering how they can get into this space.
The consensus of the thread: Networking and joining professional communities are still playing a major part if you want to get into the event marketing industry.
Follow the Top Contributor: Josh Simi, Event Marketing & Experiential Marketing Expert
How you can best chime in? Share your professional journey. How did you get into the event marketing industry? What would you have done differently? What are the best resources for event marketing education? Especially by sharing some of the best resources (links, blogs, etc.), you can stand out.
QUORA QUESTION #6: WHAT ARE SOME KILLER STRATEGIES, IDEAS, AND BEST PRACTICES FOR EVENT MARKETING AT CONFERENCES, BEFORE, DURING AND AFTER THE EVENT?
Nothing too actionable here, but great contributions from Jay and Vishal.
How you can chime in? Focus and double-down on one of your favourite strategies in each stage of the event, pre-, during- and after the event. Instead of contributing on a high level, make sure you go into depth to add value to the Quora community.
QUORA QUESTION #7: WHAT ARE SOME EVENT MARKETING HACKS TO GENERATE MAXIMUM TRAFFIC?
A great user experience and seamless event check-in wouldn't necessarily count as a "hack", but it shows that going back to the basics and ensuring these elements are all covered is crucial.
Similar to Quora Question #3, there are no short cuts to success. But, there are ways how you can become more efficient, save some time and get better results.
For further reading, our friends at Glisser have shared some great insights on event growth hacking as well.
Follow the Top Contributor: Angela Benefo, APAC Sales & Marketing at EventBank
How you can best chime in? Have you used any unorthodox techniques that uncovered great results in your marketing efforts? If yes, please share.
QUORA QUESTION #8: WHAT IS THE BEST WAY TO BEGIN BUILDING AN EVENT MARKETING TEAM?
So far, only one answer here, which is surprising. Building a dream team of event marketers for every job that needs to be done is key.
Follow the Top Contributor: Kristin Winkler-Snow, Marketing, Communications & Branding Consultant
How you can chime in? Here is an opportunity for you to get attention and eye balls for your expertise. What roles to fill, when and how? How to interview new applicants? What's your go-to-place to find new candidates? A lot of different angles you can use to add value to this thread.
QUORA QUESTION #9: WHAT ARE SOME NON-TRADITIONAL WAYS OF USING CONTENT TO IMPROVE EVENT MARKETING SIGN-UPS?
Content is key, but distribution is more important. That's what they say. Here's what one of the contributers quotes on Quora:
"Traditional event marketing is definitely not working as well as before, especially as content marketing takes a firmer hold on how everything works these days." Gergana Mileva.
Content marketing is here to stay and event professionals need to embrace high quality content way before their event starts. Miguel Neves has recently shared some further great insights on long form vs. short form content for your events on Slideshare here.
Follow the Top Contributor: Gergana Mileva, Co-Founder & Marketer at KGM
How you can chime in? What are your best content marketing strategies and how has content helped you get more event marketing sign ups for your event? (Tip: Miguel's resources is very shareable :) )
QUORA QUESTION #10: WHAT IS THE BEST EVENT MARKETING CAMPAIGN YOU HAVE EVER SEEN OR PARTICIPATED IN?
Dreamforce is on top of the list on this thread. We're not surprised. Salesforce has done an incredible job putting together an incredible event that has generated more than $137 million of direct business sales impact and supported more than 47,000 total jobs in the Bay Area alone. What's the best event marketing campaign you've ever seen or participated in?
How you can best chime in? Do you have a video or some resources with details on an campaign that worked best? Remember, in Quora, you can also share videos, images & rich media.
QUORA QUESTION #11: IN WHAT WAYS CAN SPEAKERS BE UTILIZED AS EVENT MARKETERS?
Influencer and speaker marketing are on top of mind these days when attending event related conferences and shows. But how do you actually do it?
One insight we've learned wading through the post: Have you thought about asking your speaker to mention your event in their voice mails?
Never heard of that tactic, but apparently it worked. As I said, Quora can help you get your creative juices flowing and helps you to think out of the box.
Follow the Top Contributor: Tina Kardys, Business Development Manager, Blogger & Tech Nerd
How you can best chime in? How do you leverage your speakers' following on social to get more attendees? How do you approach/ask speakers? What's the best way for you to get their buy-in?
QUORA QUESTION #12: WHAT ARE SOME CURRENT TRENDS IN EVENT MARKETING?
Snapchat, Facebook Live, Instagram, Blockchain, Influencer Marketing? Phew, a lot of words flying around these days. Event Marketing in 2018 and beyond is full of buzz words and trends.
The big question we need to ask:
What's here to stay?
What's just a fad?
Follow the Top Contributor: Muriel MacDonald, Marketing Communications at TINT
How you can best chime in? This is the place to contribute with your vision on event marketing in the future. What do you foresee as the biggest trend in the industry? What has already worked for you?
QUORA QUESTION #13: WHAT GOES INTO AN EVENT MARKETING PLAN?
You need to set up your event's goals and budget, create content, promote the event in the right places, and personalize your event marketing to get the best results.
What else goes into an event marketing plan?
Follow th Top Contributor: Desislava Dobreva, Brand Strategist.
How you can best chime in? You would totally rock, if you actually shared some example marketing plan that you use or maybe highlight how you structured it.