Best Free (& Paid) Social Media Tools For Events


We love social media and we love events.

And what would the world be without the Buffer’s & Co., right? There are many expert opinions on the best social media marketing tools, but not all of them are the best fit for events.

To get you clued up, here’s an overview & review of the best social media tools for events:

Best Social Media Scheduling Tools For Events

Meet Edgar

The Smart Autocomposer & Content Recycler


Pricing: $49 per month (billed monthly)

Social Accounts: 25


  • Facebook (Pages + Groups)

  • Twitter

  • LinkedIn (profiles & company pages)

  • Instagram

  • Unlimited library for content

  • Unlimited access to (human) supports

What makes MeetEdgar great for Event Marketers?
Smart composer that automatically writes status updates for you from articles and blog posts. Great for time-based content expirations like registration or ticket sales. You can also easily add content from within your browser to save you a huge amount of time.

Your conferences will also most likely produce Evergreen content that you can repurpose again and again. Edgar makes it easy for you to recycle those posts without making them feel outdated.

Why not automatically re-post the best images from your event every Thursday for Throwback Thursday memories?

Does MeetEdgar offer a trial?
No, but they do offer a full refund within the first 30 days.

Want to read the reviews?


The Publishing Master


Pricing: $15 per month

Social Accounts: 8

Social Networks: Twitter, Facebook, LinkedIn, Pinterest, Instagram

Do they offer a free forever plan? Yes. With 3 social accounts and up to 10 scheduled posts per account and one user limit, the free forever plan is quite limited. The free plan doesn’t include Pinterest.

What makes Buffer special for Event Marketers?
Buffer allows you to post at the perfect time based on your followers’ activity - pretty neat! Of course, these times can also be customised. The Buffer browser extension allows you to easily schedule content while browsing the web.

One click ‘re-buffering’ allows you to re-share important content like speaker announcements or early bird discounts.


The Chief Everything Automation Tool


Pricing: $49 per month (billed monthly) or $40 (billed annually) for individual accounts. CoSchedule also offers plans for larger teams and (event) agencies starting at $80 per month.

Social Accounts: 8

Social Networks: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tumblr

Users: 1 (add 1 user for +$9 per month)


  • 1 Calendar

  • Blog & Social Scheduling

  • E-Mail Marketing Integration

  • Social Analytics

What makes CoSchedule special for event marketers?

When planning events there is so much for to from coordinating the registration process, promoting the event and planning follow up activities. CoSchedule can help event marketers plan any project or task in the event planning process and allows you to seamlessly work together in a team.

Video Production Tools


The Video Maker


Pricing: $33 per month (billed annually at $396)


  • High quality video (HD 1080p)

  • 2,000+ commercially licensed music tracks

  • 50+ pre-built storyboards

  • 40+ professional fonts

  • Unlimited custom colors

  • No Animoto branding on videos

  • 1,000,000+ photos & videos from Getty Images

  • Add your logo as a corner watermark

  • License to resell to consumers

Do they offer a free forever plan? No, the entry version starts at 5 USD per month, but has some limitations, e.g. lower quality videos (720p) and an Animoto watermark branding at the end.

What makes Animoto great for Event Marketers?
The storyboards make it super easy to create amazing videos for your next event in no time. You don’t have to start from scratch, no matter if you’re looking to create stunning visuals and text to drive more registrations, want to announce your keynote speaker or send event reminders or FAQs.

The Pro Plan also allows you to add your own branding (& remove the Animoto watermark), create unlimited videos, download those videos and share them on social media. Audiophob with non-graphical skills? You can use the Animoto’s music library and free stock images to give your video that extra Uumph.


VSS - The Alternative For “Very Simple Stuff”


Pricing: $23 per month (billed annually at $276)


  • HD Videos

  • Publish to YouTube & Facebook

  • Unlimited videos

  • 85,000 stock footage clips

  • No Biteable watermark

  • Downloads

  • Privacy controls

Do they offer a free forever plan? Yes. The free plan is limited to 5 videos per month, but still offers HD video quality.

What makes Animoto great for Event Marketers?
Lots of different templates to choose from and very easy and quick to create fun and engaging videos in minutes.

Best Free Social Media Tools For Event Marketing

Promo - Automatically resize your images for Social Media

social-media-event-marketing-tools-2019-promo.png - Automatically remove the background with just a single click


Landscape by Sprout Social - Streamlined image resizing for social media


Best Social Media Influencer Tools For Event Marketing


The Event Influencer Marketing Tool


Pricing: On Request

  • Fully customizable landing pages for event influencers (speakers, exhibitors, sponsors)

  • Automated email campaigns and social media posts

  • Easily share assets with influencers

  • Monitoring & Analytics

What makes Snöball.Events great for Event Marketers? Snöball generates unique & fully branded landing pages for each of your speakers, sponsors or exhibitors.  

You can then create fully-customizable influencer email campaigns and pre-written personalized social media posts. The influencers remain with their own personal brand and are encouraged to amplify the message. This way, you can tap into the network of your speakers and reach new potential attendees.

It makes your event influencers look professional and prevents copy & pasting from email templates.

How does the process work? The process begins when you are assigned a influencer marketing strategist to determine the approach of the campaign. 

Once the campaign has been implemented they track, monitor and review the campaign results which then triggers the second phase of the campaign. 

The second phase is about determining the specific marketing mechanics needed to reach the finish line and achieve our clients goals. 

Campaigns include the platform and a dedicated strategist which start at $3500. 

Do you know any other paid & free social media tools for event marketing.